HEEL-O Wellness, LLC (“HEEL-O,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit heel-o.com, join the HEEL-O Founding Community, participate in the HEEL-O Founding Circle, purchase HEEL-O products, communicate with us, or otherwise interact with HEEL-O.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with HEEL-O, we may collect the following categories of information:

Contact Information: Your name, email address, telephone number, billing address, shipping address, and other contact information you provide.

Order and Transaction Information: Products purchased or pre-ordered, transaction amounts, order status, shipping information, discounts, refunds, cancellations, and communications concerning your purchase.

Founding Community Information: If you join the HEEL-O Founding Community, we may maintain your email address, signup information, communication preferences, and information concerning HEEL-O offers or communications with which you interact.

Founding Circle Information: If you purchase a HEEL-O Founding Circle offer, we may maintain information concerning your Founding Circle purchase, included products, pre-order status, benefits, shipment status, cancellations, refunds, and communications concerning development and fulfillment.

Payment Information: Payments are processed through third-party payment processors. HEEL-O may receive transaction confirmations, payment status, billing information, and limited payment-related information. We do not necessarily receive or store your complete payment-card information.

Website and Device Information: When you use our website, certain information may be collected automatically, including IP address, browser type, device information, referring pages, pages viewed, interactions with our website, and similar technical information.

Advertising and Analytics Information: We may use cookies, pixels, and similar technologies to understand how visitors use our website, measure advertising performance, improve our marketing, and understand customer interest.

Communications and Feedback: We may retain emails, customer-service requests, survey responses, reviews, product feedback, and other information you voluntarily provide.

Product Safety Information: If you contact HEEL-O concerning a reaction, injury, or other experience involving a cosmetic product, we may collect information necessary to investigate and respond to the matter and comply with applicable safety and regulatory requirements.

2. How We Collect Information

We may collect information: directly from you when you complete a form, join our Founding Community, make a purchase or pre-order, participate in a survey, or contact us;

automatically through cookies, pixels, and similar website technologies; and from service providers that assist us with payments, website operation, email communication, analytics, advertising, shipping, or fulfillment.

3. How We Use Personal Information

We may use personal information to: Operate and improve heel-o.com; process and fulfill orders; administer Founding Circle purchases and pre-orders; provide development and fulfillment communications concerning pre-ordered products; process cancellations and refunds; communicate with customers; administer the HEEL-O Founding Community; provide customer service; send marketing communications where permitted; measure advertising and website performance; understand customer interest in HEEL-O products; prevent fraud and protect the security of our website; maintain accounting, tax, and business records; investigate product-quality or safety concerns; comply with applicable legal and regulatory obligations; and establish, exercise, or defend legal rights.

4. Founding Circle and Pre-Order Communications

The HEEL-O Founding Circle includes merchandise currently available or capable of being fulfilled separately as well as a pre-order component for HEEL-O Overnight Hydration Socks currently in development. If you participate in the Founding Circle, we may send you communications concerning product development, estimated shipment timing, order status, production progress, fulfillment, cancellations, refunds, or other information necessary to administer your purchase. These communications may be transactional rather than promotional and therefore may continue even if you unsubscribe from general marketing emails when necessary to administer an existing order.

5. Marketing Communications

If you join the HEEL-O Founding Community, request updates, or otherwise consent to promotional communications, we may send you product news, educational content, early-access information, Founding Community updates, and promotional offers. You may unsubscribe from promotional email at any time by using the unsubscribe link included in the message. Unsubscribing from promotional email does not prevent HEEL-O from sending necessary transactional communications concerning an existing purchase, pre-order, refund, product-safety matter, or other ongoing business relationship.

6. Cookies, Pixels and Advertising Technologies

HEEL-O may use cookies, pixels, and similar technologies to operate the website, understand visitor activity, measure advertising effectiveness, and improve our marketing.

This may include technologies associated with service providers we use, including advertising platforms such as Meta and website/funnel providers such as Systeme.io.

Third-party technologies may collect information directly from your browser or device and process that information according to their own privacy practices.

Before publishing this Policy, HEEL-O confirmed the tracking technologies actually installed on heel-o.com so this section accurately reflects current practices.

7. How We Disclose Personal Information

We may disclose personal information to service providers and contractors that assist us with legitimate business functions, including: payment processing; website and funnel hosting; email delivery; order fulfillment; shipping; analytics; advertising; customer support; accounting; legal and professional services; fraud prevention; and information technology. We may also disclose information when reasonably necessary to comply with law, respond to legal process or regulatory authorities, protect HEEL-O or others, investigate fraud or security concerns, or facilitate a legitimate business transaction involving HEEL-O.

8. Sale, Sharing and Targeted Advertising

HEEL-O does not sell personal information for money. Some state privacy laws may define certain disclosures involving advertising technologies as “sharing,” “targeted advertising,” or similar activity even when no money is exchanged. Where applicable law provides consumers with rights concerning such activities, HEEL-O will provide the required choices and mechanisms.

9. Payment Processing

Payments may be processed through third-party payment providers presented at checkout. Those providers process payment information according to their own terms, privacy policies, and security practices. HEEL-O uses payment-related information received from those providers to process purchases, maintain transaction records, administer refunds, prevent fraud, and provide customer service.

10. Data Retention

HEEL-O retains personal information for as long as reasonably necessary to accomplish the purposes described in this Policy, including order fulfillment, pre-order administration, customer service, accounting and tax requirements, product-safety obligations, fraud prevention, regulatory compliance, and legal record keeping. Different categories of information may be retained for different periods.

11. Product Safety and Adverse Events

If you report a reaction or other health-related experience involving a HEEL-O cosmetic product, we may collect and retain information necessary to investigate the matter, communicate with you, satisfy record keeping requirements, and make regulatory reports when required. Under MoCRA, the responsible person for a cosmetic product must report qualifying serious adverse events to FDA within 15 business days and submit certain additional information received within one year of the initial report.

12. Data Security

We use reasonable administrative, organizational, and technical measures designed to protect personal information. No method of Internet transmission or electronic storage can be guaranteed to be completely secure, and HEEL-O cannot guarantee absolute security.

13. Your Privacy Choices and Rights

Depending on where you live and which laws apply to HEEL-O, you may have rights concerning your personal information, including rights to request access, correction, deletion, or a copy of certain information and rights concerning certain advertising-related disclosures. You may unsubscribe from promotional emails at any time.

Privacy requests may be submitted to: hello@heel-o.com

We may take reasonable steps to verify your identity before completing certain requests.

14. Children's Privacy

HEEL-O's website, products, and services are intended for adults and are not directed to children under 13. We do not knowingly solicit personal information online from children under 13. If we learn that such information has been collected improperly, we will take appropriate steps as required by applicable law.

15. Third-Party Websites and Services

HEEL-O's website may contain links to or integrations with third-party websites, payment providers, social-media platforms, or other services.

Those third parties maintain their own privacy practices, and HEEL-O is not responsible for the privacy practices of unaffiliated services.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technologies, products, or legal obligations. The “Last Updated” date above will identify the latest version. Where required by law, we will provide additional notice of material changes.

17. Contact HEEL-O

Questions or requests concerning this Privacy Policy may be directed to:

HEEL-O Wellness, LLC

Rio Rancho, New Mexico

customerservice@heel-o.com

www.heel-o.com